AI Personas: Real-World Cases for Improved Interactions

Utilizing text-to-speech (TTS) and speech-to-text (STT) technologies, AI personas can comprehend and answer users’ questions in real-time, enabling live interactions. In addition, the persona’s voice can be customized to sound as authoritative or casual as desired.

Contrary to regular chatbots, AI personas can be programmed to respond in a specific manner, handle complex questions, and most importantly reflect a company’s tone of voice and values. These features make such a virtual person ideal for various use cases, including entertainment, customer support, and soft-skills training.

Let’s explore each use case in detail.

AI Persona for Entertainment

AI personas are transforming the entertainment industry by creating immersive and interactive experiences. Unlike static displays or pre-recorded messages, AI personas can engage visitors in real-time conversations and answer questions in a captivating manner.

At tsukat, we have witnessed the power of AI personas firsthand. We developed Zeus, an AI persona, for our client Active ME’s Atlantis 360° expo. Zeus, present in one of the rooms of the exhibition on a large screen, greets visitors and shares information about the event and myths surrounding Atlantis. Tailored to the client’s needs, Zeus delivers unique responses and playful greetings. In cases where AI cannot proceed or answer people’s questions, it will redirect them to proper human assistant.

Here we gathered points how entertainment industry can benefit from AI personas:

• Flexibility: AI personas can be customized to fit various themes and settings, from historical exhibits to futuristic installations.
• Engaging Storytelling: They can act as virtual guides, narrating stories, sharing historical details, or even playing out dramatic scenes to bring exhibits to life.
• Enhanced Accessibility: AI personas can be programmed to communicate in multiple languages, catering to a broader audience and ensuring inclusivity.
• 24/7 Availability: Unlike human staff, AI personas can answer questions and provide information tirelessly, ensuring a smooth experience for every visitor.

Our Head of 3D, Anton Mykytiuk, and his 3D avatar

AI Persona for Customer Support

Customer support is another area primed for overhaul by AI personas. Their ability to efficiently handle a high volume of inquiries while maintaining a human-like touch promises to redefine customer service. In addition, they excel in handling complex questions and navigating challenging situations with tact, like their human colleagues.

By integrating AI personas, businesses can enhance customer support operations, ensuring efficient and personalized service while maintaining brand voice. Available 24/7 and capable of communicating in multiple languages, these digital entities offer unprecedented scalability and accessibility. As technology advances, AI personas will play a major role in shaping the future of customer service, delivering data-driven insights and cost-effective solutions that benefit both businesses and customers.

Here’s how AI personas can assist in customer support:

• Consistent Brand Voice: They can be programmed to deliver information in a way that perfectly aligns with your company’s tone and values, ensuring a consistent brand experience for every customer.
• Data-Driven Personalization: AI personas provide users with tailored experiences by applying proper access level settings, ensuring each user receives the right data while maintaining company-wide security.
• Emotional Intelligence: While AI personas may not possess full emotional depth, they can be programmed to respond empathetically to customer concerns, providing a consistent sense of support and understanding. This approach also helps avoid potential issues that can arise in human interactions, where emotions may affect responses.
• Winning Over Clients: Research indicates that AI assistants can be more persuasive than human counterparts, even with limited personal data. This ability to craft compelling arguments and address customer objections effectively enhances customer support interactions.

UBS Switzerland is among businesses that have already implemented AI personas into their operations. They introduced “Dani,” a digital clone or company persona of their Chief Economist, Daniel Kalt. Dani meets with clients “face to face” and provides a great customer experience in the digital realm while his physical self is occupied with other responsibilities. The UBS case showcases how fast AI becomes a perfect tool for customer support.

AI Personas in Soft Skills Training

AI personas can serve as versatile training tools, extending beyond traditional roles. In addition to representing companies at events or on websites, they can excel as effective soft skills instructors.

We’ve already put this concept into practice. While developing a client onboarding program, we integrated a digital AI mentor into a VR application. It proved to be both efficient and interactive. Combined with the virtual setting, it allowed users to practice and refine their soft skills in a safe and engaging environment.

AI personas can enhance various soft skills, including communication, leadership, and problem-solving, by providing personalized feedback, simulating real-world scenarios, and offering consistent instruction. Furthermore, they provide flexibility in scheduling and accessibility, making training more convenient for learners. As a result, persona development can be customized to your needs.

These are some additional benefits of using AI personas for soft skills training:

• Cost-Efficiency: Reduces the need for ongoing instructor salaries and training.
• Higher Learning Outcomes: Provides consistent training experiences and can adapt to individual learning paces.
• Personalization: Tailors training sessions to individual user needs, offering a customized learning experience.
• Data-Driven Insights: Tracks user progress and performance, providing valuable insights for further training customization and improvement.

Lufthansa Aviation Training (LAT) also incorporated virtual reality (VR) and artificial intelligence (AI) into its de-escalation training program. By simulating diverse and challenging passenger behaviors, LAT equips crew members with the skills to handle difficult situations effectively.

Challenges of AI Persona Adoption

While AI personas offer substantial benefits, their successful deployment presents several challenges. AI models depend on high-quality data to deliver effective service. Inaccurate or inaccessible data can undermine even the most advanced AI, making a comprehensive data governance strategy crucial for optimal performance. This includes ensuring data integrity, as well as rigorous testing and ongoing refinement of the AI’s knowledge and interaction capabilities.

AI systems can sometimes reproduce biases or unintended outcomes from their training data. Establishing clear operational prompts and guidelines for AI interactions is crucial, particularly in customer-facing roles. This preventative approach manages user expectations and reduces the risk of undesirable results.

Finally, integrating AI personas into existing systems and workflows can be a complex undertaking. It requires careful planning and organizational adaptation to balance human and AI roles effectively and ensure the AI aligns with current processes.

Sum Up

Despite these challenges, AI personas represent a transformative leap in human-computer interaction, poised to redefine how businesses engage with their audiences. These digital entities offer far-reaching applications across industries, from elevating customer service to boosting employee training and enhancing entertainment experiences.

As AI technology advances, AI personas’ potential to streamline operations, boost efficiency, and create more personalized interactions will only grow. Forward-thinking companies that embrace this innovation stand to gain a significant competitive edge in an increasingly digital world. The era of AI personas is not just approaching—it’s here, offering unprecedented opportunities for those ready to harness its power. Ready to unlock the potential of AI personas? Schedule a free 30-minute consultation with our Creative Director and Founder to discuss your project goals.